The solution
SeMSe is a shared SMS inbox for organisations. Messages to the organisation's phone number will be routed automatically to the right group, and the whole team will see the conversation. SeMSe will log messages, assignments, acknowledgements, escalations and calls, so you can see afterwards who was responsible, and when. SeMSe is built on FairGateway®, technology with a granted patent. SeMSe will go into production in 2027.
No app for those who send
Everyone who texts you – residents, customers, members or colleagues – uses their phone's built-in text messaging. No download, no login, no training – it works on practically every mobile phone.
No one left out
When contact is only possible through an app, chat, email or a contact form, some people are shut out: older people who are not comfortable with digital tools, children without a smartphone, and anyone with only a simple mobile phone. That is digital exclusion. And more and more people choose a simple phone themselves, to reduce their screen time. SMS works on every mobile phone, including basic phones. With SeMSe, everyone will be able to reach you on the same number, while you get the same overview and record of events as in a digital channel.
Images both ways
FairGateway already handles both SMS and MMS. In SeMSe, residents and customers will be able to send photos by ordinary MMS – of a water leak, a landslide or damage. The photos will land in the conversation with the right group and be kept in the history. You will also be able to reply with images, such as a map or instructions.
The right group, automatically
It will work much like a shared email address, such as info@company.com – but for SMS. The difference is that messages will not sit in one shared inbox waiting for someone to sort them. Rules will send them to the right group automatically.
You will be able to create rules based on sender, prefix or keyword, and decide the order yourselves. The first matching rule will decide who receives the message. Fallback will always be last, so no message is left without a recipient. Each number will have its own rules.
Escalation and duty rosters
Each group will have its own duty roster, and messages will go to whoever is on duty right now. If nobody acknowledges within the deadline you set, the alert will be escalated automatically through several levels and shared with another group, with stronger alerts in the SeMSe app at each level. The original group will keep responsibility and history, and one acknowledgement will stop further escalation. At the last level, FairGateway will call the person on duty from the organisation's own number. It is agreed with the person on duty in advance that a call from this number means: open SeMSe and acknowledge. The call will end before any voicemail answers, and SeMSe will log the time, whether the call was answered and the response time. An answered call will mean that the person on duty has been reached – not that the alert has been acknowledged.
How routing and escalation will work
An illustration of the concept
Four messages are routed automatically to the right group. Then an alarm that nobody acknowledges is escalated. At the last level, FairGateway calls the person on duty from the organisation's own number. You choose the deadlines in the example yourselves.
Video · 49 sec · with sound
The video is in English.
Integrations
If you use Telia Smart Connect (Phonero), SeMSe will be able to fetch the duty roster straight from your phone queues: whoever is logged in to the queue will also receive the SMS messages. The aim is no double registration, with the shift change happening in one place. The next step is APIs for CRM, booking and case management systems, so messages can be sent from and documented in the systems you already use.
What you need
FairGateway runs on a dedicated Samsung phone at your premises (minimum Galaxy A15) with its own SIM card and a subscription from the operator of your choice. The phone stays connected to power and the network, acts as your organisation's SMS gateway and is used only as the server for FairGateway – nothing else. SeMSe will build on the same setup.
Work where it suits you
SeMSe will be available in the browser on a PC or Mac – just log in, no installation – and in the SeMSe app for iOS and Android. The app will play distinct alert sounds for different events, and the sounds will be customisable.
No price per message
You pay us a fixed, predictable subscription. We charge nothing per message – neither SMS nor MMS. Messages go over your organisation's own mobile subscription. Business plans are often marketed with free or unlimited text and calls. The message cost is agreed between you and your operator. The mobile phone and mobile subscription are not part of our delivery. Contact us for pricing.
Patented core
SeMSe is built on FairGateway®, technology with a granted patent that has been in operation with paying customers since 2024. Today, FairGateway forwards technical alerts for a municipal customer.
Questions and answers
What is SeMSe?
SeMSe is a shared SMS inbox for organisations. Messages to the organisation's phone number will be routed automatically to the right group, and the whole team will see the conversation.
Do people who text us need an app?
No. Everyone who texts you – residents, customers, members or colleagues – uses their phone's built-in text messaging.
Can we receive and send images?
FairGateway supports SMS and MMS today. In SeMSe, MMS will work in both directions, and images will be kept in the conversation history.
Can several employees handle the same number?
That is how SeMSe will work: everyone in the group will see the same conversation, including who has read, acknowledged and replied.
How is it decided who receives a message?
Rules will route the message: known sender, prefix or keyword. You will decide the order, and the fallback rule will always be last.
Can SeMSe connect to the systems we already use?
Yes. SeMSe will be able to fetch duty rosters from Telia Smart Connect (Phonero), and APIs for CRM, booking and case management systems are the next step.
What does it cost to send a message?
You pay us a fixed subscription. We charge nothing per message – neither SMS nor MMS. The message cost is agreed between you and your operator. Contact us for pricing.
What do we need to get started?
A dedicated Samsung phone, minimum Galaxy A15, with its own SIM card and a subscription from the operator of your choice. The phone is used only as the server for FairGateway.
Do we keep our own number?
Yes. FairGateway uses your organisation's own phone number and SIM card, and the number always belongs to you. SeMSe is built on the same.
Who has access to our data?
With FairGateway, each customer has its own FairGateway on its own phone, and we as the supplier have no access to message content. SeMSe is being built on the same principle: each organisation's data will be kept separate, and only the organisation's own users will have access, according to the roles you give them.
Can recipients opt out of messages?
Yes, that will be possible in SeMSe. If a recipient replies STOPP, further messages from the organisation will be stopped (opt-out). START will opt them back in, and INFO will tell them who is sending.
How do you pronounce SeMSe?
"Sems". The final e is silent, as in "sense".